The Question: How far could we take the newspaper cigar concept without losing what made it fun in the first place? That became Newsboys.
The Branding: We elevated it by individually numbering every cigar, giving each one a more collectible, intentional feel.
The Blend: The centerpiece is a dark, oily hybrid Connecticut Broadleaf grown in Estelí, Nicaragua, paired with a Jalapa binder and well-fermented Estelí fillers. The cigar had to be every bit as impressive as the presentation.
The Experience: The newspaper remained, but everything around it became more refined: vintage Privada imagery, asecurity hologram, the classic Privada Cigar Club band, and the reveal of that incredible wrapper underneath.
The Result: Familiar yet luxurious. Playful yet premium. Approachable, but unmistakably special. Extremely premium.Extremely Privada.
